Going to 200% (and 3 examples)

AI makes it possible to take a single task further than a pure and simple 100%.

This is the first of two paid AI Artistry posts each month—alongside two free posts (instead of four) where I’ll continue diving into practical AI for individuals and creators. For my free subscribers, don’t fret as I’m also going to start peppering in free posts around what I’m reading about practical AI (and reaction) to help you make sense of where AI for professionals is heading.

In other news—I’ve just launched AI Artistry Consulting! I’m now offering group trainings, team workshops, and one-on-one coaching to help professionals and teams improve their use of AI. If you or your team want to take the next step, visit aiartistry.io (or reach out to contact@aiartistry.io).

Now, let’s get into today’s post—a deep dive for paid subscribers. PS: If you’re a free subscriber, you can claim your paid post for this month. Thanks for reading!

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More often than not, I look at AI through the lens of a human counterpart. A collaborator who has a similar set of bounds to a human colleague, where I get a little more manpower than a single Dave could output.

But there are a handful of use cases I’ve found where AI brings wild non-human leaps in my ability to complete a task or objective. Where it can help me accomplish something that would be completely irrational when viewed relative to human capacity.

One of those things is how adding AI to a process can take us to 200% output.

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Key Takeaways

• If you provide AI with the right context, you can generate far more than a single output (like a sales email or job description)

• AI can multiply our creative output across different forms of content OR different audiences (provided they rely on similar contexts, e.g. audience and product details)

• The enhanced value comes in simultaneously drafting multiple (and I mean a lot of) versions where we’d traditionally be more time-restricted

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Imagine I’m developing a marketing campaign. In that campaign I want to start by creating a sales email. I’d, of course, enlist AI with this drafting process, within which I’d input some important context specific to my company, my product, etc. In this post, we’re going to look at how, given that context, we can ask AI for a helluva lot more than a single sales email.

In fact, we can ask for a crazy amount more (at least in terms of our capacity without AI).

The beauty in shared context

The linchpin of it all is this: If you have the context, you can draft the output. So let’s list the context we’d need to create an effective sales email:

• Product data: Offer details, value proposition, features

• Audience profile: Behavioral, psychological and/or demographic characteristics

• Brand guidelines: Written guidelines, style descriptions

What other possible content is informed by those same bits of context? If you’re thinking ahead, you’ve probably already listed out a handful of content types in sales and marketing alone. Don’t forget support comms, internal messaging, etc.

The takeaway here is we can prompt AI, provide all of that context, and not only draft that sales email but also create 10 other pieces of content simultaneously. That’s what I mean by 200% (but I could argue that this could take us to 300%, 400%, etc.).

Two ways to get to 200%

To keep going with our sales email example, there are a couple ways to think about how AI can extend our output beyond the theoretical 100%. Thereby giving us multiple avenues to achieve a previously unrealized level of output. We can:

1. Think about as many content types (other than a sales email) that use the same contextual info

2. Think about as many unique audiences or segments that we can cater our sales email to

Think about as many content types as possible

We can get pretty exhaustive with this actually. In fact, I went and asked ChatGPT to help me brainstorm all of the types of content that are informed by product data, brand guidelines, and an audience profile. You can find that prompt below.

I ended up with over ten that I’d give a puncher’s chance to create an adequate first draft.¹ A single well-crafted email can also spin into cold outreach messages, sales one-pagers, and even objection-handling scripts. Beyond sales, it can power SEO-rich blog outlines, evergreen articles, and snackable content like social media posts and short-form video scripts. I removed a handful of other suggestions, like customer testimonials and video content, from the list as doing them effectively would require greater context.

Think about your unique audiences

Another way to extend our output is by tailoring our sales email for different audience segments. A single message written for one broad group might be functional, but AI lets us quickly adjust tone and messaging to better resonate with different segments.

For example, a sales email might speak differently to:

• enterprise decision-makers

• small business owners

• freelancers

By thinking about the ways we segment our audience, we can simultaneously create variations of the same core message using the same shared context. And suddenly, instead of just one email, we’ve got a suite of emails that better connect with different people.

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This is all about drafting

As with all generative AI (and writing in general), don’t expect final versions. What we’re powering through is the first drafts. And if we hate the first drafts, we can regenerate the second. Or the third. Throughout this process, we can also pick and choose which types of content (or versions) are working for us. Like when we wrote about the Redo Effect a few weeks ago.

If you keep reading, you’ll find some prompts that exemplify how that will look. These examples include:

1. Writing a sales email → Creating an entire marketing & sales suite

2. Writing a job description → Creating an entire hiring toolkit

3. Writing a research summary → Creating an entire educational series

An added benefit: Consistency of message

When we create multiple pieces of content from the same shared context, we’re more likely to achieve consistency in style and tone. A drafting process prompted with the same foundational information can help us work against the common communications challenge of maintaining a unified voice.

This consistency in the first drafts builds upon itself. Even when the human eye is added for validation and refinement (which it always should be), that time can be spent less on style or brand transgressions and more on the strategy of getting results. Wording it to better get into the audience’s mindset, or to incorporate the best practices of wherever that message is shared.

So, while expanding the output helps us produce more, it also ensures we’re producing cohesively.

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3 detailed examples

Example 1: Writing a sales email → Creating an entire marketing & sales suite

We can extend this task beyond 100% so that:

• 100% = A sales email

• 200% = A sales email, ad copy, cold outreach messages, sales one-pager, objection handling, SEO blog post outline, social media content, FAQs, email nurture sequence

Context required

• Product data: Features, benefits, pricing, competitive differentiators

• Audience profile: Who the email is targeting (pain points, industry, job role)

• Brand guidelines: Tone of voice, style, messaging consistency

Other content that can be created with the same context

• Landing page copy – A conversion-optimized webpage expanding on the email’s key points.

• Sales brochure – A visually appealing PDF summarizing the product’s value.

• Ad copy – Short, high-impact text for Google, LinkedIn, Facebook, and other platforms.

• Cold outreach messages – Personalized LinkedIn, email, or direct message templates.

• Sales one-pager copy – A concise, data-driven overview of the product’s advantages.

• Objection-handling scripts – Responses to common hesitations from potential buyers.

• SEO blog post outline – An educational article positioning the product as a solution to a common pain point.

• Social Media Content – Engaging posts translating the sales pitch into bite-sized takeaways.

• Short-form video script – A TikTok/Reels/YouTube Shorts script explaining the product in 60 seconds.

• FAQ page content – Addressing common customer concerns with clear, persuasive answers.

• Email nurture sequence – Follow-up emails guiding prospects from awareness to purchase.

Prompt

Write a persuasive sales email introducing my product that highlights its features, benefits, pricing, and competitive differentiators while resonating with my audience. Follow our brand guidelines and use our established tone of voice. I've provided product details, audience info, and brand guidelines below.

In my sales email, include key elements such as a strong call-to-action and an engaging narrative that prompts readers to learn more.

-- Product data START --
[Insert comprehensive product information here]
-- Product data END --

-- Audience profile START --
[Insert details about the target audience, including pain points, industry, and role]
-- Audience profile END --

-- Brand guidelines START --
[Insert tone of voice, style guidelines, and/or messaging rules]
-- Brand guidelines END --

After you've created the sales email, please draft all of the following content that can be created with the same context:

* Landing page copy
* Sales brochures (digital PDFs)
* Ad copy for platforms like Google, LinkedIn, and Facebook
* Cold outreach messages for LinkedIn or email
* Sales one-pager outline and copy (summarizing product advantages)
* Objection-handling scripts addressing common concerns
* SEO blog post outline, positioning the product as a solution
* Social media posts that highlight key product benefits
* Short-form video scripts for platforms like TikTok or YouTube Shorts
* Email nurture sequences guiding prospects from awareness to purchase
* 5 FAQs for FAQ page content

Example 2: Taking a job description → Creating an entire hiring toolkit

We can extend this task beyond 100% so that:

• 100% = A job description

• 200% = A job description, interview questions, a LinkedIn job posting, recruiter outreach templates, job fair handout, internal company announcement

Context required

• Job Description: Responsibilities, qualifications, reporting structure

• Company Details: Company culture & mission statement

• Employer Branding Guidelines: Tone, messaging, and style

Other content that can be created with the same context

• Interview questions – A structured set of behavioral and technical questions for hiring managers.

• LinkedIn job posting – A condensed, social-friendly version of the job description.

• Recruiter outreach templates – Outreach messages to potential candidates and passive job seekers.

• Performance review framework – Outlining how 30/60/90 success in the role will be measured.

• Company blog post – A thought leadership piece on “What We Look for in a UX Designer.”

• Social media hiring post – Engaging content to attract job seekers via social media profiles.

• Job fair handout – A printed one-sheet summarizing the role for in-person recruiting.

Prompt

Given my detailed job description for a new role, I want to draft a series of corresponding collateral we can use to hire and onboard this role. 

Make sure all collateral meets the provided tone and style guidelines to craft a compelling narrative that attracts top talent while highlighting our culture.

-- Job description START --
[Insert detailed job role information and requirements]
-- Job description END --

-- Employee benefits START --
[Insert perceived benefits of role/company, could include compensation]
-- Employee benefits END --

-- Brand guidelines START --
[Insert employer branding guidelines, tone, and messaging style]
-- Brand guidelines END --

After you've created the job description, please draft all of the following content that can be created with the same context:

* A structured set of interview questions for hiring managers
* A LinkedIn job posting that is concise and engaging
* Recruiter email templates for outreach
* Performance review frameworks for the role
* A company blog post announcing the new role
* Social media hiring posts to attract candidates
* Job fair handouts summarizing the role

Example 3: Drafting a research summary → Creating an entire educational series

We can extend this task beyond 100% so that:

• 100% = A research summary

• 200% = A research summary, thought leadership post, webinar outline, whitepaper outline, newsletter feature, video script, press release

Context required

• Research Document: The full research document (source material)

• Audience Profile: Details on our audience/intended readership

• Writing Style Guidelines: Tone, style, and/or word choice rules

Other content that can be created with the same context

• Twitter/X summary thread – Breaking down the research into short, bite-sized insights.

• LinkedIn thought leadership post – Positioning us as experts on the topic.

• Infographic concept – Copy and visual concepts for an easy-to-consume graphic.

• Educational webinar outline – Structuring a webinar discussing the research implications.

• Podcast discussion points – A script for discussing the research verbally.

• Lecture slide deck – Structuring key findings into an educational presentation.

• Industry newsletter feature – Sharing major takeaways with professionals in AI or healthcare.

• YouTube video script – Translating the research into a video-friendly, accessible explanation.

• Press release – Announcing major findings in a media-friendly format for journalists.

Prompt

Write a comprehensive research summary on the provided research document that distills the key insights, challenges, and future implications from the full research paper. Follow the writing style guidelines for tone and word choice, ensuring the summary is accessible for my audience. 

-- Research document START --
[Insert full research paper or source material]
-- Research document END --

-- Audience profile START --
[Insert details about the target audience (e.g., healthcare professionals, AI researchers, or the general public)]
-- Audience profile END --

-- Writing style START --
[Insert publication guidelines regarding tone, citation style, and formatting]
-- Writing style END --

After you've created the research summary, please draft all of the following content that can be created with the same context:

* A Twitter/X summary thread breaking down the research into engaging insights
* A LinkedIn thought leadership post positioning us as experts on the topic
* An infographic concept that visualizes key statistics and findings
* An educational webinar outline discussing the research implications
* Podcast discussion points for an episode on the research
* A university lecture slide deck outline for educational presentations
* An industry newsletter feature sharing major takeaways
* A YouTube video script explaining the research in an accessible manner
* A press release announcing the major findings

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Sub-prompts

Sub-prompt 1: List content types (given shared context)

I am creating a sales email where I have the necessary context:

* Product data
* Audience profile
* Brand guidelines

What other types of content can I create using this context (in addition to a sales email)?

Be exhaustive and think about as many mediums as possible that use the specific context. Because if we have the context, we can create the output.

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Posts mentioned in this post

1. From a single set of shared context (brand guidelines, product details, and an audience profile), you can generate: marketing and sales copy like landing pages, product descriptions, brochures, ad copy, cold outreach messages, one-pagers, and objection-handling docs; blog content including SEO articles; social media content ranging from platform-specific posts and short-form video scripts; email and direct messaging sequences covering nurture campaigns, onboarding flows, abandoned cart reminders, win-back and re-engagement emails; and educational and support materials such as user FAQs.