The two paths to creativity

Every creative idea originates in one of two ways ("inside out" or "outside in"). The better we understand the path an idea takes, the stronger the work we create.

The origin of an idea means something.

A lot of traditional creativity advice zeroes in on what you make, while glossing over a critical area: where ideas actually spring from.

Understanding the origin of an idea shapes how we develop our projects, how we communicate our narratives, and ultimately, how authentic and original our work becomes.

In this post…